Vivo x Murat Boz
For the Vivo x Murat Boz collaboration, the brand and its agency, Magician Agency, requested a three-video campaign built around the announcement and launch of the partnership.
The primary objective was to create a structured rollout that could gradually build curiosity before revealing the collaboration itself. Each video needed to maintain a clean visual identity aligned with both the artist and the product positioning.
The first film functioned as a teaser announcement. The challenge was to communicate that a major collaboration was coming without revealing Murat Boz directly. To achieve this, the artist was portrayed as a silhouette inside a dark studio environment, using controlled lighting and abstract framing to preserve anonymity while still creating recognizable presence and anticipation.
The phone itself was integrated into the visual language of the film through artistic close-up shots and stylized cinematography, allowing the product to remain visually dominant throughout the teaser.
The second and third videos were completed in line with the creative direction and brief provided by Magician Agency, expanding the campaign into its reveal and continuation phases while maintaining visual consistency across all deliverables.
The overall production approach focused on balancing mystery, product visibility, and artist presence within short-form branded content.
For the teaser film, lighting design became the central storytelling tool. Instead of directly revealing the collaboration partner, silhouettes, reflections, and controlled contrast were used to build curiosity around the identity reveal. Camera movement and framing were designed to support the premium positioning of the device while preserving the cinematic tone of the campaign.
Across the full project, the visual language was structured to:
• maintain suspense during the announcement phase
• integrate the phone naturally into the cinematic setup
• preserve a cohesive aesthetic between all three videos
• create short-form content adaptable for multiple digital platforms
The final campaign established a staged reveal structure that allowed the collaboration to unfold progressively while keeping both the product and artist visually central throughout the rollout.