Hyundai i20

For the i20 campaign, the brand requested both video and photography assets built around different user profiles and lifestyle scenarios. The core objective was to position the vehicle as adaptable to multiple daily routines while keeping the content optimized for social-first usage.

The campaign was structured around three distinct lifestyle categories:

• daily urban use
• fitness and active lifestyle
• professional/business-oriented usage


To reflect these different user experiences naturally, the production was planned across three separate locations, each tailored to its corresponding profile and environment.

Rather than focusing purely on the vehicle itself, the approach centered on integrating the i20 into realistic day-to-day moments, allowing the car to function as part of each character’s routine and identity.

The production was designed around fast-paced, platform-oriented content consumption, with framing and scene construction optimized primarily for social media formats.

A single model was used across all scenarios to create visual continuity while shifting styling, pacing, and environmental details according to each lifestyle setup. This approach allowed the campaign to present multiple target profiles within a cohesive visual system.

Each location was selected to support a specific usage context:

• urban daily life sequences focused on mobility and practicality
• sports-oriented scenes emphasized movement and active routines
• business-focused setups highlighted professionalism and city-driven usage


Both video and photography were produced simultaneously to ensure consistency between motion and static deliverables across the campaign.

The final content package provided the brand with a flexible library of social-first assets designed for multi-platform use while communicating the i20’s adaptability across different lifestyles and user expectations.