Hyundai Santa Fe
We produced the Hyundai Santa Fe product launch campaign for the Turkey press event and overall social media rollout. Based on the brand’s brief, we developed the scripts and narrative structure, handled the full production process, and delivered the post-production.For the voiceover, we used AI-based narration to support the storytelling approach. In addition, we prepared a full set of press-ready visual assets — including photography and video materials of the vehicle — and delivered them ahead of the launch for media distribution.
Hyundai Turkiye wanted to showcase both the vehicle’s comfort in urban environments and its performance in off-road conditions. In response, we developed a narrative structure supported by a voice-over script and a visual storyline that clearly communicated the car’s dual capability. The concept was designed to transition between city and off-road environments, highlighting how the vehicle maintains strong performance, stability, and comfort across both driving contexts.
Due to the relatively limited budget structure of the production, a more compact vehicle-to-vehicle tracking setup was implemented for the shoot. Instead of a full-scale U-Crane, a streamlined tracking approach was used to maintain mobility, efficiency, and flexibility on set. This allowed the team to capture dynamic driving sequences while optimizing both time and resource constraints, without compromising the visual quality required for the campaign.
The project included approximately two weeks of pre-production covering scripting, planning, and a one-day location recce. This was followed by a one-day shoot. Post-production took around one week to complete.
Final deliverables were adapted for multiple platforms, including LinkedIn, YouTube, and Instagram, with platform-specific versions optimized for each channel’s format and usage.