We developed a comprehensive campaign with Hyundai Turkey to present the full capabilities of the Ioniq 5N through a cinematic narrative. As part of the project, we worked with two YouTube influencers and a rally driver to communicate the vehicle’s performance through both technical and experiential perspectives.
The campaign was designed for multi-platform distribution, with tailored versions created for each channel. This included long-form and short-form advertising edits for YouTube, corporate-oriented versions for LinkedIn, and platform-specific content for Instagram.
The project involved a 7 weeks preparation period, including two location scouts and one technical recce. The shoot itself took place over two production days with a total crew of 88 people on set.
The entire process — from scriptwriting and storyboard development to pre-production planning, production, and post-production — was managed end-to-end in collaboration between our creative team and our production partner Tolan Films.
The creative approach focused on showing the product’s capabilities rather than simply describing them. The rally driver demonstrated the vehicle’s limits in real driving conditions, while the influencers communicated technical features in an accessible way, combining performance and information within a balanced campaign structure.
